Why horlicks?

one of the stupidest things that i have seen being launched in recent days is the women horlicks! women please don't conclude before reading completely that i'm a sexist! I'm not by any degree of knowledge a nutrition specialist but i find this marketing gimmick very funny.now what can u think of next.. say women maggi noodles or women's nescafe !! this ad reminds me of an old saying - u can fool some people all the time, all the people sometime but not all the people all the time ! though i agree the energy requirement of both sexes might differ but not to such an great extent that a family would have to buy three horlicks now, a normal horlicks , a junior horlicks for the kid and a women horlicks. thank goodness there's no teen aged daughter in the family or else the management guy sitting out there would have come up with a " teen horlicks" but this is not the end of it. in sometime there will be more varieties coming up..daily horlicks for every day of the week, horlicks for old people, horlicks for IT professionals ( of course they need higher energy levels)
God save the world from horlicks!!
did u just say horlicks for Almighty???